A Piece for Nara Moto

The last few weeks have been a blur of activity and motion to complete the Sustainable Cup Challenge incubation phase with The DO School.

Just before I left NYC on a bus to Toronto, I got to sit with my Fellow, Nara Motoyama, for a bit and quickly finished her this piece that I started earlier in the day. It is permanent marker on a piece of wood that was left in our apartment.

Here is what Nara is up to with her venture in graphic design:

We Brazilians are usually proud of our country, and not only because of soccer but also because of the beautiful natural environment of Brazil. That’s why we have changed our attitudes about environmental issues. In 2012, 13% of the Brazilian population considers the environment the main problem in the country, that is more than double of 6 years ago, when this rate was 6%. People are getting more aware of the environmental problems that we face in our country, which means that consumers are taking more responsibility for the purchase of their products and services.

With this tendency spreading in the population, existing companies are willing to get greener and social businesses are growing a lot. Those businesses need not only sell their products, but also must be able to express their values to the consumer.

In this context, I believe design should be used to stimulate the discussion and innovation in this area. Design is a fundamental tool to set up more sustainable consumption systems in the country. Not only by helping the development of new products, but also by informing and educating the consumers.

As a designer, I will create a Design Consultancy to work with sustainable brands. I will help companies to identify how they can increase the value of their products by improving communication or finding innovative solutions that would help them become more sustainable. I want to target clients that provide a good social or environmental impact. According to their needs, I will work with their website, branding, social media and other graphic material. The goal will be to reach the consumer in a more effective way.”

To see and vote for the rest of The DO School Fellows’ ventures, check out: http://apply.thedoschool.org/vote/29235/

– Joseph Stodgel 5/7/14

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