A Piece for Nara Moto

The last few weeks have been a blur of activity and motion to complete the Sustainable Cup Challenge incubation phase with The DO School.

Just before I left NYC on a bus to Toronto, I got to sit with my Fellow, Nara Motoyama, for a bit and quickly finished her this piece that I started earlier in the day. It is permanent marker on a piece of wood that was left in our apartment.

Here is what Nara is up to with her venture in graphic design:

We Brazilians are usually proud of our country, and not only because of soccer but also because of the beautiful natural environment of Brazil. That’s why we have changed our attitudes about environmental issues. In 2012, 13% of the Brazilian population considers the environment the main problem in the country, that is more than double of 6 years ago, when this rate was 6%. People are getting more aware of the environmental problems that we face in our country, which means that consumers are taking more responsibility for the purchase of their products and services.

With this tendency spreading in the population, existing companies are willing to get greener and social businesses are growing a lot. Those businesses need not only sell their products, but also must be able to express their values to the consumer.

In this context, I believe design should be used to stimulate the discussion and innovation in this area. Design is a fundamental tool to set up more sustainable consumption systems in the country. Not only by helping the development of new products, but also by informing and educating the consumers.

As a designer, I will create a Design Consultancy to work with sustainable brands. I will help companies to identify how they can increase the value of their products by improving communication or finding innovative solutions that would help them become more sustainable. I want to target clients that provide a good social or environmental impact. According to their needs, I will work with their website, branding, social media and other graphic material. The goal will be to reach the consumer in a more effective way.”

To see and vote for the rest of The DO School Fellows’ ventures, check out: http://apply.thedoschool.org/vote/29235/

– Joseph Stodgel 5/7/14

SA 2014 Part 2: The 3rd Annual Trash to Treasure Festival

Herein is the second round of photos from my journey to South Africa two weeks ago for the 3rd Annual Trash to Treasure Festival.

The price of admission to the Festival was one eco-brick – a plastic bottle stuffed full of waste plastics – which could then be placed into a wall of the outdoor classroom that is being built at the Greyton Green Park.

It was a huge milestone for us to see this vision realized at the Festival this year; people gathering and containing  the plastic waste of their community and dumping site and utilizing it immediately as a building material.

– Jo Stodgel 4/30/14

SA 2014 Part 1: From Brooklyn to the Greyton Green Park

Here is the first installment in a collection of photographs that I took during a five day journey to the Western Cape of South Africa and back to the land of Brooklyn, NY. I was honored to be invited down for the weekend to help with and host the Third Annual Trash to Treasure Festival of Transition at the Greyton Green Park.

Herein is pictured my journey from the trains of New York City to the streets of Cape Town and beyond to the beautiful hills and surrounds of the Riviersonderend Range and river valley, to see the foundations and base layers of one of the first eco brick constructions in South Africa:

– Jo Stodgel 4/29/14

The GOOD TO GO Coffee Cup Canvas Project in Dumbo, NY

As part of the DO School Sustainable Cup Challenge Fellowship here in Brooklyn, NY, my fellows and I organized the creation and dispersal of 13 coffee cup canvases to NYC based artists. I held on to 2 and contributed some artwork to the project as well.

The Cup Canvas Project arose as an artistic and community response to the dilemma of the millions of coffee cups disposed of daily in NYC. Normally, these cups landfilled up to 500 miles away or “downcycled” into inferior paper products. Our cup canvases demonstrate that wasted materials can become something wonderful.

A canvas is made by covering a wooden panel with 10 cups (a New Yorker’s weekly average). Together the 16 panels represent 2 seconds of cups disposed of in NYC.

Artworks such as these may not solve the severity of our wastefulness, but they provide a fresh way to see the issue and offer a platform for conversation about hyper-consumption and our disposable culture.

For more info on the Good To Go campaign and projects visit: www.goodtogocup.com